Reed Gift Fair Sydney – Post show wrap

February 27, 2017

Reed Gift Fair Sydney – Post show wrap

The Reed Gift Fair in Sydney returned to Darling Harbour this year, with two levels of exhibitor space in the ICC.  This was SketchMill’s first time exhibiting in Sydney and we were concerned about how the show might go considering the extra expense of travelling up to Sydney as well as competition from Life in Style, AGHA and other events that were running at least in part, concurrently.

While we are told numbers were down, we experienced good business at the stand and received a number of additional orders on our return to Melbourne.  For us the highlight was that we only recorded two sales from existing clients at this show, meaning that all of the other orders were from organisations we had not done business with before.  We picked up new clients in and around Sydney as well as in a number of other regional centres nationally.

The other great aspect of any show like this is the direct feedback that you get about the whole range.  SketchMill will shortly be rebranding our range based partly on the perspective the Reed Gift Fair provided.  We will also be releasing a swag of new images in time for Life in Style in Melbourne, so make sure you stop by and visit us there!




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